Nesting Wine Bottle
Invited in 2014 by Food & Wine magazine to reinvent the archetypal wine bottle, my intent was to question every aspect of the standard. After a deep historical dive into the history of wine bottles, I discovered that all the apertures are, and always have been, concentric with the body of the bottles. To divert from this standard, I began to study ways in which the neck/aperture might be decentralized. This turned out to be the most radical modification of my solution. The asymmetrical position of the neck emphasizes its use as a spout and migrates the wine bottle from object to system. It also allows for efficient stacking in storage and reduction of carbon footprint in shipping. The dramatic form additionally offers unique possibilities for visual identity.
As a result of my design response to the Food & Wine brief, I have pursued design and utility patents in the United States and the European Union. The utility patent required proof of distinction from traditional “nesting” in which objects fit within but are not required to fit tightly. In Nesting Wine Bottle, the absence of
United States Utility Patent:
August 28, 2018
Bottle: Patent No. 10,059,481
United States Design Patent:
June 9, 2018
Bottle: Patent No. US D807,183
United States Design Patent:
July 12, 2016
Bottle: Patent No. US D761,109 S
European Registered Community Design / Office for Harmonisation in the Internal Market:
August 04, 2014
Bottles: No. 00254380-0001, 00254380-0002, 00254380-0003, 00254380-0004
The nesting wine bottle provides unique and limitless opportunities for brand communication. Beyond standard label design on a cylindrical form, the asymmetrical form can be positioned on a shelf to distinguish between competitive brands or to establish a system of distinction between multiple products from a single winery. Examples below show how the different elevations or sides of the bottle allow for use of the straight side wall, the ‘shoulder’, or the body.